中文版  |  English

  Set Home      Favorites

Home >> Guides >> Trademark Registration

Trademark Registration in China

 

 1. Trademark Design

(1) Novelty, i.e., novelty of trademark design; firstly, it shall satisfy the characteristics of the trademark; secondly, an original design helps to expand the awareness of the trademark and occupy the market quickly.

(2) Trademark name shall not be linked with the functions of goods;

(3) The trademark design shall be theme focused and reasonable arrangement of different elements.

 

We boast a group of excellent designers from home and abroad who are in place to provide you professional designs.

 

2. Trademark Search

Once you have applied for a trademark, you cannot alter it and your application fee cannot be refunded. Using Search and Advisory Service could save you the expense of making an application which has little or no chance of being accepted for registration. Currently, two kinds of search services are available with

Our service:

(1) Free search, which lasts for 2 working hours.

(2) Paid search service with authorities on agency basis, and the search result is for reference only. It will need 2-5 working days.

The China Trademark Office offers a high-quality, value-for-money service to meet the needs of you. It can provide advice on whether your mark meets the requirements for registration.

 

3. Submit Application

We required for application include:

1).Letter of Instruction

2).Name, address and Nationality (or country of incorporation) of the applicant (natural person or legal person)

3).Sample of trademarks (Black & White) and the nature of business

4).List of goods to be covered by trademark application and international class, if known

5).Specify the color if your mark is colored.

 

4. Notice of Acceptance

When The China Trademark Office receives your application of trademark registration, they will give you an application number and issue the Notice of Acceptance within 3 months.

 

5. Examination

If you have paid the correct fee, the China Trademark Office will examine your application, and either: confirm that your application is acceptable, or send you a written Examination Report which will list all the objections against it.

 

6. Publication

After the application is examined by the Trademark Office, it will be published in Trade Marks Journal for three months, and if no notice of opposition, the application will proceed to registration.

 

7. Registration

After the application of China Trademark Office is approved, the detailed of the trademark will be recorded in Registration Record Book and the applicant will receive a Registration Certification. The registering date is traceable to the date when application is submitted, in other words, the right as a holder of registered trademark starts from the day when application is submitted.

 

8. Time and Validity

Time: If registration application runs smoothly, it usually requires about 24 months.

The validity period is 10 years after being registered successfully, no other fees during this period. Renew the registration 10 years later

 

Building a Better Brand

 

Giant companies know their brands are worth a fortune. The key to marketing your business is finding a timeless position and staying focused

Is Nike a better shoe than Reebok? Is Michelin a better tire than Goodyear? Who really knows?

Sure, each brand has their loyalists, and if you ask the executives at Nike and Michelin, I suspect they'd have reams of data to prove that their products are the best. But to the average shoe or tire buyer, are Nike and Michelin all that different from the competition? If you took all the brand indicators off both products, would you know which is made of longer-lasting material or offers better performance? In all likelihood, you wouldn't.

If that's the case, why are people like you and me willing to spend more for products from companies like Nike and Michelin? The answer, in a word, is branding. These marketers know that the huge investment of time and money they spend on their brands will make their products worth more in the marketplace. And they're right.

 

Adding Value

Most brands are a long way from being worth billions. But all of them are worth something and the better the branding efforts the more value a brand can add to the products and services to which it's attached.

So how does a company go about building a strong brand? Well, let's start at the top and take Coca-Cola as an example. If you and I each wrote a rational description of the Coca-Cola brand, we'd probably use different words, but our statements would be fairly close in meaning. The Coca-Cola brand is so well established in our minds that we could work backwards from it and come to essentially the same place.

But in the real world, people don't diagram the meaning behind brands. Instead, the name or logo instantly brings to their minds a perception built by years of branding cues. These cues include everything from product design to pricing to packaging, as well as all of the tools in the marketing communications toolbox, from advertising to promotions to public relations.

The trick for any long-term branding effort is to focus first not on the cues themselves but on the benefits they communicate. For Coca-Cola, the primary rational benefit is refreshment. For Michelin, it's safety. Master marketers take great pains to understand the context of the consumer purchasing decision, and then build their core competencies and market positioning around it.

 

Contact us

 

  (+86) 13714080503 (CN)

 

  Website: www.shenzhen35.net

 

  Email: atozbusiness.abc@gmail.com

 

Copyright: ATOZ BUSINESS CONSULTANTS LIMITED   Add:Room 2203,Ao Xinya(Kingdom) Building ,Caitian South Road 2030,Futian District ,Shenzhen,Guangdong,China
Tel:0755-83598460   Mobile:18926487487,15302696348
E-mail:2467836161@qq.com, 2314069380@qq.com   Website:www.shenzhen35.net